Posts Tagged ‘sexuality’

Abs, thighs, objectify

Select members of SNSD + 2PM are in a new commercial together for Everland Caribbean Bay.

To be honest, after I watched the commercial, I wasn’t sure if I was watching a promo for gym clothes, a water park, or some kind of lotion that slims you up and makes you look like you’re skinny in all the right places.

I’ve never seen Seohyun in a risque commercial for anything, ever, so I assumed that somehow this would be a commercial that promotes healthy living. Oh, I’m so silly. Because half-way into the commercial, we get this:

This pisses me off like no other. The girls were born in 89, 90, 91. Whoever’s doing a strip tease is wearing a halter, and it looks like that’s Seohyun, and if that’s so, that’s an even a bigger offense. She was born in 91, for fuck’s sake.

And right now, there are no guys who are more objectified than 2PM, especially Taec. Male objectification, while it does have its implications, don’t have the same historical context as female objectification, so I take more of an issue with how SNSD are portrayed here. It annoys me so much that Korea constantly relies on exploiting sexuality in their youth in order to sell a product. Using sex to sell is inevitable in any entertainment industry, but can we at least try to be ethical about it and use models who are age appropriate and can own their sexuality?