YOOOOOOO this is what I’ve been waiting forrrrrrrrrrrasdklf;jalskdfjalskdf. (Watch the practice video here.)

Overall I’m pretty indifferent about the song. There are some nice elements — the electric guitar, the chorus, the division of singing lines, Chanyeol’s rap break — but it’s not genius, and if you listen to it enough without watching the performance that goes with it, it gets boring pretty quickly.

But! Exo doesn’t need genius at this point. So far, they’ve been so esoteric a group that this is exactly the kind of radio-friendly, middling, run-of-the-mill dance track that they need to gain a bigger, more casual audience.

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Dear SM Entertainment,

I’m a long-time listener of the mostly poop you guys release. Because I’ve been listening for so long and have spent so much time, money, and effort on your products, I had a couple of questions I was hoping you guys would be able to answer!

Is that all there is to f(x)’s comeback? Is it that hard for SM to show some understanding of cohesion? Is “don’t start something you can’t finish” that hard to wrap its head around? Does SM have no artistic standards? Does nobody in SM ever feel bored of their own shit?

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