Since Billy Boy and that funny little girl who was 13 and looked 97 came along

Interesting article from today’s Times about the stuff that goes on at PR firms every year come fashion week,

Complicating matters for designers and their publicists as they hurtle through preparations for some 300 shows over 8 days is the fact that last season’s seating charts have had to be thrown out. In addition to the usual wrangling of seats for celebrities (Blake Lively, Claire Danes and Julianne Moore are the usual suspects, but Snooki would probably be welcome by now), and finding new seats for popular bloggers, there has been a stunning upheaval amid the ranks of traditional glossy magazines this season that is making it hard to figure out just where to place the most important editors, without offending them.

The planning for this year’s event also serves as a reminder that the days when magazine editors were kings and queens at Fashion Week are long over. Their turf has been eroded by the ceaseless arrival of barely recognizable celebrities, followed by a wave of top bloggers — not to mention anyone who has the slightest connection to Mrs. Obama.

“I’d still put Style.com in the front row, but not anywhere near Vogue,” said Corinna Springer, who produces shows for several emerging designers. Likewise, Women’s Wear Daily editors, many of whom wore dual hats by writing for W and used to sit together as a team, might appreciate some distance from Stefano Tonchi, the former editor of T: The Times Style Magazine who moved to W in March and promptly fired half its staff.

Worse, any seating faux pas will be instantly broadcast by the pack of journalists and photographers whose beat is the choreography of the front row. “It has been changing for a while, since Billy Boy and that funny little girl who was 13 and looked 97 came along,” said Michael Roberts, who was the Vanity Fair fashion director until June, when he was replaced. (Mr. Roberts, now a style editor at large for the magazine, was referring to the famous-before-their-bedtime bloggers Bryan Boy and Tavi Gevinson.)

I’d have to say, personally, I think PR firms have it the worst when it comes to fashion weeks. I mean, everybody in the industry is stressed out, but for designers who are expected to put on a great show every year, it’s the PR firms that are throwing up blood preparing for all that shit to happen, and then to manage the press once that shit does happen.

And that quote from Michael Roberts is the funniest thing I’ve ever read coming from the mouth of a fashion-related individual.

  • http://astromantic.org f

    that funny little girl who was 13 and looked 97 came along
    L O L

    You know, I don’t even give a fuck– I would put the bloggers in the back row or something. Just because they take great photos and have the money to wear nice clothes does not mean they have the right to sit in the front row next to fashion heavyweights who have been there for years… but that’s just me. Personally, I’d be flattered to even be in the room (if I were that into fashion, that is). But that’s just me.

    • http://evacuatewithstyle.org/ Amy

      I’m torn on this subject, haha. On the one hand, fashion has always been an industry that celebrated its own elitist tendencies and how obscure and inaccessible it is for everyone else who don’t “belong” in their fashion circle. On the other hand, I think citizen journalism in the form of some fashion bloggers is not as impacting as I think the media makes them out to be, and a lot of these bloggers who don’t have, say, technical skills like Tommy Ton or Garance Dore, or Scott Schumann, really got famous by being there at the right time, at the right place. And that’s just not fair.