Monkey majik
This music video is easily the best looking Kpop video to come out this year. The cinematography is gorgeous and the visuals are sharp and sleek, the styling is fun and well put together.
Unfortunately, this song just isn’t very unique and the actual content of the video is unremarkable. I’m reminded of Jinusean’s earlier stuff, stuff that was the typical hip hop bling, hoes, and cars — except in TOP’s case, it’s Goyard bags and luggage. I’m also irritated by the brand-name dropping because TOP is more than capable of telling folks he’s badass without having to talk about McQueen or Galliano. Yeah you can argue that “that’s just what hip hop artists do,” but honestly, name dropping is is so outdated and the second half of the video looks like one long product placement video.
I generally really like TOP but I’m experiencing TOP fatigue from the oversaturation of TOP lately in the media. From what I’ve gathered, he’s not so remarkable an actor that it garners this much press, but that’s what happens when idols are in movies and dramas. That aside, I’m kind of tired of TOP the rapper too. Back when he still used to rap performed while Big Bang was still promoting, he started doing this thing that my friend likes to call the “DMX effect.” The DMX effect is basically when you shout words and get gruff and just come off as unnecessarily angry and for some inexplicable reason drop your voice several octaves lower than how you usually sound. That’s just how TOP sounded whenever he was covering songs live and it just really drove me bonkers because I’d never had an issue with how he rapped and I’d always preferred his rapping to GD’s.
However, even though I think “Turn it Up” is kind of one-note, it’s an excellent song to exercise to :D Nothing better for a gym playlist than one that talks about how much you rock and how awesome you are.
