A new day, a new SNSD song
SNSD’s concept makes it so hard to like SNSD as a Kpop project, regardless of how the girls are personally. Their concept has never really changed (with the exception of maybe “Genie”); it just adapts itself with each promotional period by tweaking hair, makeup, and accessories.
I think SNSD’s concept planners are a decade behind with the idea of girl groups, because I think that SNSD is the worst in Kpop when it comes to redefining what being a girl group means. People already make fun of SNSD as it is for being the 9 [insert your own derogatory adjective here] beauties, and their management isn’t keen at all about embracing individuality and promoting all of the girl’s potentials. Wearing identical outfits for every performance, with maybe a difference in jean color and shoe color (Gee), wearing the same outfits and same everything (Genie), wearing identical extensions and being fucking cheerleaders (Oh). Music concept-wise, SNSD is the ultimate example of embracing conformity. On the international music scene, girl groups don’t seem to have much cache left, but that doesn’t mean that Korea can’t keep putting them out and doing well with the girl group idea.
My ultimate grudge against SNSD is not against the girls themselves, but the kind of male management that’s behind them, because I am pretty much 100% sure that their images are decided by males, for males, to appeal to men’s wishes. It’s so tired, uncreative, sexist, and the worst is that they all have to act like they’re lapping this shit up by playing up the winking, head tilting, heart-making, nervous shaking. And I’m sure all that wasn’t for my benefit. It disgusts me and makes me disappointed because I want to see stronger girls in play.
I’d rather stick to watching them do dance covers forever if that’s the only thing I’ll get:
