Promo for “Iljimae”

I don’t care about Iljimae or anything related to it, but I just saw the promo poster from over at Dramabeans, and I was so annoyed by the shot that I had to post. (Ah, the habits of an avid blogger.) As someone who is really OCD about typography on a piece, the font and font sized used for the “一枝梅” text bothers the crap out of me, so much so that I want to redo it myself. I don’t think it would take too much to fix it. If I were the graphic artist in charged, I’d change the font to one that looks more hand-written, reduce the size of the text dramatically, and place it closer towards Jung Il Woo on the poster.

Also, I wouldn’t leave the actor so far off the right of the frame, I’d bring him more towards the center as well. The way that the text is placed on the poster really makes you focus on a whole bigass block of text that you may or may not know the meaning of (it says “yi zhi mei,” which is the hanja for “Iljimae”). Yes, it’s important to know that this is going to be called “Iljimae” about the character, but for a large audience that may not be East Asian or know how to read Chinese characters, it’s a basic thing to know that the guy on the right playing the character is most important. Therefore, the text shouldn’t be stressed as much as it should be now.